Metal choice directly impacts price, durability, and customer perception.
1. Gold (Most Versatile)
- Available in yellow, white, and rose
- Common purities: 14K, 18K
- Best for: wide market adaptability
14K → More durable, better for daily wear
18K → Richer look, premium positioning
2. Platinum (Premium Segment)
- Naturally white, dense, and durable
- Higher price point
- Strong for bridal and high-value jewellery
3. Silver (Entry & Fashion)
- Affordable and lightweight
- Works well for volume-driven collections
4. Market Insight
- Yellow gold demand is rising globally
- Lightweight construction is becoming essential due to gold prices
5. Commercial Takeaway
- Offer multiple metal options within the same design
- Optimise gold weight for better margins
- Align metal choice with target customer + market positioning